The positioning and segmenting of consumers by socially-driven concerns and the development of strategies and solutions that will meet their needs and desires while advancing their social agenda. Products and services which satisfy or appeal to these consumers often use advertising and promotion that makes social or values-based claims about their manufacturing, use, or disposal.
In addition, social marketing includes the representation of a company, product, or service as supportive of one or many social issues, whether or not these claims are sincere or accurate.
To monitor the progress of the Sustainable Development Goals, a way of measuring progress is needed. An SDG Indicator is the element that is measured. Example: if the goal is to en...
A complex system that regulates its own performance so that it never gets too far off-balance and can bring itself back into homeostasis.
A system of interactions and actors that, together, create a sustainable and successful service or experience. Service Ecologies often include several companies or organizations th...